We started the blog when we decided to re-launch the brand in Summer 2009, with the idea being that you, the customer, could see the work that goes into sourcing, working with and curating such an incredible collection. On the the blog, we show everything from the designing of the brand, to garment sourcing across the globe, to the photoshoots not only we do but other magazines and publications do with our collection. We also preview new pieces to the collection, meaning you can see them before anyone else. We strive to update the blog at least twice a week - so come back often!